Cheese shops · Madison
Fromagination
Fromagination is at 12 South Carroll Street on the Capitol Square in Madison. It opens Monday 10:30am to 5pm, Tuesday to Friday 10:30am to 6pm and Saturday 9am to 6pm, and is closed on Sunday. Cheesemongers cut to order and will let you taste before you buy.
- Mon
- 10:30am to 5pm
- Tue to Fri
- 10:30am to 6pm
- Sat
- 9am to 6pm
- Sun
- Closed
What You Find
The counter is strong on Wisconsin artisan and farmstead cheese, including Uplands' Pleasant Ridge Reserve, Roelli's Little Mountain, Sarvecchio Parmesan and Roth Grand Cru Reserve, with cheeses from elsewhere too. Each cheese is cut to order and the staff work one-on-one with customers, so it is a good place to taste your way across the state in one stop. The shop also sells charcuterie, crackers, honey, preserves and gift sets, and serves lunch.
Classes and Tastings
Fromagination runs public and private cheese classes with guided tastings, held in the Capitol Room at the Park Hotel or at your venue. Check its website for upcoming class dates and prices.
The Patio
From April to November there is an outdoor patio facing the Capitol. On Saturdays in season, the Dane County Farmers' Market surrounds the square, and some cheesemakers sell there too.
Getting There
The shop is on the corner of the Capitol Square, walkable from anywhere downtown. Street parking is metered; city ramps are a block or two away.
Nearby
The Wisconsin Cheese Mart is at the top of State Street, a minute away. For cheesemaking, Arena Cheese is 35 minutes west and the Emmi Roth viewing hall in Monroe an hour south.
Where to Stay near Madison
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Questions People Ask
Is Fromagination open on Sunday?
No. It opens Monday to Saturday.
Does Fromagination run cheese classes?
Yes, public and private classes with guided tastings, at the Park Hotel's Capitol Room or at your location.
Official site: fromagination.com/. Dates, hours and prices checked 22 October 2026; confirm on the official site before you travel.