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Cheese shops · Madison

Fromagination

Fromagination is at 12 South Carroll Street on the Capitol Square in Madison. It opens Monday 10:30am to 5pm, Tuesday to Friday 10:30am to 6pm and Saturday 9am to 6pm, and is closed on Sunday. Cheesemongers cut to order and will let you taste before you buy.

Mon
10:30am to 5pm
Tue to Fri
10:30am to 6pm
Sat
9am to 6pm
Sun
Closed
Artisan cheese from Fromagination in Madison, Wisconsin
Photo: Wendy Soucie, CC BY-SA 2.0

What You Find

The counter is strong on Wisconsin artisan and farmstead cheese, including Uplands' Pleasant Ridge Reserve, Roelli's Little Mountain, Sarvecchio Parmesan and Roth Grand Cru Reserve, with cheeses from elsewhere too. Each cheese is cut to order and the staff work one-on-one with customers, so it is a good place to taste your way across the state in one stop. The shop also sells charcuterie, crackers, honey, preserves and gift sets, and serves lunch.

Classes and Tastings

Fromagination runs public and private cheese classes with guided tastings, held in the Capitol Room at the Park Hotel or at your venue. Check its website for upcoming class dates and prices.

The Patio

From April to November there is an outdoor patio facing the Capitol. On Saturdays in season, the Dane County Farmers' Market surrounds the square, and some cheesemakers sell there too.

Getting There

The shop is on the corner of the Capitol Square, walkable from anywhere downtown. Street parking is metered; city ramps are a block or two away.

Nearby

The Wisconsin Cheese Mart is at the top of State Street, a minute away. For cheesemaking, Arena Cheese is 35 minutes west and the Emmi Roth viewing hall in Monroe an hour south.

Where to Stay near Madison

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Questions People Ask

Is Fromagination open on Sunday?

No. It opens Monday to Saturday.

Does Fromagination run cheese classes?

Yes, public and private classes with guided tastings, at the Park Hotel's Capitol Room or at your location.

Official site: fromagination.com/. Dates, hours and prices checked 22 October 2026; confirm on the official site before you travel.